Nextel is one of Brazil's greatest telecoms. It's 4 million users stands for 1.6% of national market share.
The existent technology did not meet the end user needs due to its poor performance and lot of failures when accessing the app, resulting in frustration and low user engangement rates.
We have also created a channel of direct communication with the users, that allows the Nextel team to announce special offers and services through the app. All this transformation can guarantee autonomy and performance for the users. The business intelligence team now has full control of the app, promoting the offers in a simple, fast and customized way.
The transformation of the Nextel app is continuous and new features are released every week, delivering a unique and fresh experience in mobile telephony.
After six months of development, Nextel's mobile app reached more than 60 thousand store ratings and an average of 4.2 stars. The app provides autonomy for it's users, so that now they can check their bills, obtain duplicate payment slips, sign up for automatic debit, control voice and data usages and their recharges.
Aumento de vendas
Aumento de instalações
Aquisição de usuários ativos por mês
Crescimento de login no app